SUBARU SOUTH AFRICA
For over 50 years, Subaru has remained committed to developing cars with exceptional safety standards, something for which the company has become renowned. This is evident in the 5* safety ratings that have been achieved for all Subaru vehicles among all of the most reputable safety ratings agencies in the world, including the Japanese JNCAP, Euro NCAP, American ANCAP and the NHTSA. We remain the only vehicle manufacturer with a Top Safety Pick rating by the US Insurance Institute for Highway Safety for the entire product range for six years running (2010 – 2015).
A large part of Vuyi Mpofu’s life is spent advocating for road safety, a cause for which she is very passionate. Whether it’s through the safety workshops she runs in conjunction with other road safety partners, or through the safety tips and articles shared on her Driving in Heels platforms, Vuyi is driving significant change in road safety across the country.
For Ashley Lazarus, Marketing Manager of Subaru Southern Africa, this partnership embodies a key part of the Subaru ethos. “Vuyi represents everything we stand for as a brand, which is to build outstanding cars that are enjoyable to drive, dependable and above all, absolutely safe. Vuyi’s work in the road safety space is commendable and partnering with her to empower drivers to be safer is a perfect fit for us.”
PRIORITISING SAFETY: The strategic partnership with Vuyi Mpofu will specifically focus on positioning Subaru as the leader in automotive safety, driving our brand statement of Confidence in Motion. The activities surrounding the partnership will centre on increasing brand visibility around the four pillars of Subaru Safety. Primary Safety, Active Safety, Passive and Pre-Collision Safety. This awareness will be achieved through a number of initiatives including hands-on technical and safety workshops, video content production and more.
For Vuyi, “this partnership with Subaru will allow me to reach more and more people through my Car Care Clinics, Gals Garage and Fantastic Fathers workshops. Subaru is well known for producing cars that deliver exceptional performance and reliability but they are most acclaimed for the impeccable safety standards. There is no other car that offers this level of attention to detail when it comes to safety and who better to partner with in broadening road safety awareness?”
Subaru has chosen the Subaru XV 2.0i Lineartronic CVT as the car that Vuyi will initially drive over the 12-month partnership and Ashley Lazarus considers the pairing just right. “We felt that the 2016 XV suited Vuyi’s personality and charm, especially in this very popular Hyper Blue colour. We’re also very proud of the XV which has just won Top Honours in the Destiny & Destiny Man Top 14 Awards. It’s a car that defies what a crossover should be capable of, and it’s considered the safest crossover in its class.”